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Wednesday, January 13, 2010

Ansleigh's Corner

A Year of Bliss

As Wilder Public Relations Firm marks its second anniversary and we move into a fresh new year, we take a moment to stop and reflect on the wonderful success of these past twelve months. We celebrate our clients and their accomplishments and are so grateful to have had the opportunity to contribute.

In 2009, Wilder PR assisted with the launch of several new stores and lines, from +grasp+ by Asalt Eames to the AZUL Bridal Line to the C.Smit Lounge to Kira Paderborn’s “Eva” Skin. We promoted sales and hunts for clients like TOMOZOO Lomu and Potnia Theas. We publicized many wonderful fashion shows such as that put on by our friends and clients at the Narkissos Sim. Wilder Public Relations is fortunate enough to have too many clients to mention here, but we do offer our sincerest thanks and congratulations to each and every one of them: we are proud to provide the PR for your events and wish you the best of luck as we embark on 2010.

Perhaps the most frequent client of 2009 was Amutey DeCuir of Bliss Couture. In the past year, we completed five PR campaigns for Bliss Couture, all with great success. Amutey was already an up and coming designer in Second Life when she first came to us in April to promote her Spring Fashion Show. I was still pretty green at Wilder, having only started working here in March, and there was just something magical about that show. This was the first campaign I really got to work on, and, from the minute I visited the sim, I was in love. The show was a success, and I still remember my wonderment at all of the people in attendance, people I had helped get there, who were all so stunned by Amutey’s wonderful work. Little did we know at that time that this fantastic show was only the beginning of a great adventure for Wilder PR and Bliss Couture.

It was at the end of June that Amutey came to us again, this time with her concept of the Miss Bliss Couture 2010 Competition, and in early July we were proud to help her get the word out to the many ladies of Second Life about this wonderful opportunity. Again, our efforts were met with great success, and Amutey ended up with over three hundred hopefuls vying for a chance to be the face of her brand.

Amutey had been in business some time and her already healthy group membership enjoyed an influx as a result of the Miss Bliss Couture Competition. Soon, we at Wilder were happy to hear that she was planning a summer sale to celebrate a combined 10,000 members in her subscribe-o-matic and in-world groups. In late July, we were thrilled to accept her request to publicize this fantastic event. Amutey literally had people waiting to get into her sim when she temporarily closed it prior to the event. To say that this sale was a hit would be an egregious understatement. This was something for the record books, a definite high point for Wilder PR, and something not soon forgotten in Second Life. The Bliss Couture main store saw constant traffic and Amutey’s in-world group gained another 1,100 members in only the first week.

Summer turned to fall and fall to winter as Amutey went through the several phases of her Miss Bliss Couture 2010 Competition, whittling down the entries as we neared the final event and the beginning of a new year. In the blink on an eye, it was December and she came to us for PR for Bliss Couture’s 2009 Holiday Sale and Hunt. This sale was every bit as successful as the last, with Second Life’s beautiful ladies enjoying the discounts as they shopped for their winter formals and holiday ball gowns. The event was a lovely end to a great year.

This past weekend, Annette and I, along with our brand new assistant Veronica Ogleby, were happy to be in attendance at the final event for Miss Bliss Couture 2010. Over one hundred and forty people came out to see this beautiful show held at the PATCH THIBAUD AUDITORIUM. This show was truly amazing. Caymon Zhora, Bliss Couture’s general manager, and the entire Bliss Couture team ensured that the show was the best it could possibly be. As the finalists graced the runway, I felt the same pride and wonder as I did at that first show in April, and I felt truly blessed to be a part of such a fabulous event. This was Veronica’s first event with Wilder PR, and Annette and I couldn’t be prouder of how well she did. In her excitement and enthusiasm for this show, I saw a bit of myself, and I was glad that her first event was a Bliss Couture show too. We hope that this is only the first of many Veronica will attend with us.

And just as we are pleased to have Veronica as a new part of the Wilder Team, Amutey and Bliss Couture were thrilled to finally crown Miss Bliss Couture 2010, Melanie Sautereau.

Melanie shined amongst the many dazzling finalists and charmed both audience and judges alike with her confidence, poise, style, and beauty. We at Wilder Public Relations offer Melanie our most enthusiastic congratulations and cannot wait to see her represent Bliss Couture this year.

If you missed the show, you can view this breathtaking video by Sophia Yates or these pictures on Amutey's Flickr.

Though this show marked the end of a months long competition, it was also the celebration of the beginning of a bright new year for everyone at Bliss Couture. Amutey now has Melanie as the face of Bliss Couture and is looking forward to the opening of her beautiful new store, and we cannot wait to see the many new designs she is sure to show us. Amutey never ceases to amaze us with her creativity, thoughtfulness, or friendship. We are truly blessed to have her as a client and look forward to growing with her as she continues to thrive in Second Life.

We hope you find luck in all of your endeavors this coming year, and we look forward to seeing many wonderful things from our clients, but also the new and exciting things 2010 will bring. Check our blog and website regularly for updates on the new and exciting things going on at Wilder Public Relations Firm, and, as always, thank you all for supporting us: without you, we truly would not be the success we are today.

Wishing you only the best,

Ansleigh Beverly

Office Manager, Wilder PR