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Monday, July 5, 2010

Modavia Fashion Week (information provided by Modavia CEO Poptart Lilliehook)


Modavia Productions Announces Show Dates for Modavia Fashion Week .....September 9-16, 2010

June 30, 2010 – Modavia Productions, the fashion show production division of Modavia Fashion Marketing, will host Fashion Week 2010. This week of fashion shows will feature a preview of the new Fall and Winter collections from some of SL's best couture designers.

This is the second Fashion Week produced by Modavia and, as in 2009, will be held in conjunction with the Mercedes-Benz Fashion Week taking place in New York City at the same time. The event last year, set in Bryant Park SL, was well attended and attracted an unprecedented level of media coverage.

A broad range of men’s and women’s couture fashion designs will be showcased in shows which begin on September 9 and run through September 16. A total of 35 designers will be represented in Modavia Fashion Week 2010 in 4 to 5 shows daily, beginning at noon SLT at a new Modavia owned, purpose built multi-sim venue. In addition to the fashion shows, participating designers will have on-site boutiques, offering unreleased designs seen in their shows, and there will be exclusive gifts offered to attendees by many of the sponsors.

About Modavia Productions
Modavia Productions is a full service fashion production company offering clients unprecedented fashion show production, photo shoot coordination, model casting, and marketing services.

About Modavia Fashion Marketing
Modavia Fashion Marketing operates within the virtual world of Second Life (tm). Modavia is the parent company of the Modavia Fashion Directory - The FIRST, SL Guide to the Who's Who of Top Fashion in Second Life, featuring the famous Modavia Supermodels and Master Photographers. Modavia Fashion Marketing sponsors the Fashion Photographer of the Year award with cash prizes in excess of L$100,000, awarded to the most distinguished fashion portfolio created during the year. Modavia also sponsors the Designer Wardrobe Giveaway which is the biggest couture prize in SL, awarding over 95 current season outfits to 2 lucky subscribers during each contest cycle. Through its various pursuits Modavia endeavors to develop products and services that celebrate the best of fashion design, fashion modeling and fashion photography in Second Life.

Second Life(tm) is a registered trademark of Linden Labs, Inc. To find out more about Second Life please visit

For additional information about Fashion Week, contact:

Dahlia Joubert
Manager, Modavia Productions

Poptart Lilliehook
CEO, Modavia Fashion Marketing